The internet holds boundless opportunities for all sorts of businesses. There are millions of businesses competing online. However, it is the few businesses at the very top of search engine lists that reap most of the available opportunities.
There are many ways to attract more clients online, but it all boils down to Search Engine Optimization (SEO).
It is proper adherence to SEO guidelines that get websites at the top of search engine lists. And, as research proves, most people do not bother about the websites at the bottom of the list. Your business’ website needs to rank better, so you will need the services of a competent SEO agency. Here are some tips that will guide you to the right SEO agency for your business.
First Understand Your Business’ SEO Needs
Where does your business’ website’s SEO stand at? What exactly are you looking for? Do you want a comprehensive SEO audit, link building/removal, content marketing, PPC management, or retargeting? Or is your website new and needs a comprehensive work-over?
SEO companies offer a range of 20 services. Some companies offer all the services, but most companies tend to specialize in a few. The services you need will determine the agency you choose.
Unless you are looking for comprehensive SEO services it would be prudent to go with an agency that specializes in your business’ specific SEO needs. This is because specialists invest in the latest technology and resources, so the quality of their services should be excellent.
Calculate the Metrics
SEO is all about data. Every SEO strategy you implement should be reflected in the data, and so the data should help guide you in creating the right strategies.
There are several key performance indicators (KPIs) in SEO. These are metrics that apply to the different aspects of a business’ online platform and its performance. Some of the most important KPIs are conversion rates, organic sessions, page load times, keyword ranking, and Google crawling mistakes, among others. It is always smart to have your website’s latest metrics on hand, and there are lots of analytics tool that can help with that.
Your website’s metrics will come in handy when you are consulting an SEO agency like Digital M. Before then, you should consider using them as a mark-sheet for different SEO agencies. As such, compare each of your KPIs to the KPIs of the different SEO agencies as well as those of their clients. It goes without saying that you should give priority to agencies with the best KPIs for their websites as well as their clients’ platforms.
Do Your Research and Ask Around
A quick search for SEO agencies will turn up thousands of results. Every one of those agencies will style themselves as the best, but you shouldn’t take their word for it. Do your own research and judge the agencies by your standards.
The first thing to consider when doing your research is whether the agency provides the services you require. You should also consider its experience in the industry. Experience can also be measured by the clients that the agency has worked for; the clients don’t necessarily have to be many as long as they are notable brands. In the end, however, it is an agency’s performance that really matters, so dig deeper until you get all the relevant metrics.
The most effective marketing tool is word of mouth. An honest client’s opinion is worth a lot. It is proof that the client was satisfied by a agency’s quality of services. As such, ask around for great leads from your business partners or online forums.
Narrow Down Your Options, and Then Consult
Once you are done with your research you will likely come up with several agencies that seem right for the job. However, you will still need to narrow it down to one.
The first thing you should do is to compare and contrast the agencies on your shortlist against each other. Find out their strengths and shortcomings in relation to your business’ particular SEO requirements. Find out what their clients have to say about them. Dig deeper into each agency on the list and weed out the weakest.
Now you can go ahead and consult the agencies that make the cut. You will need to be very specific with your consultations to ensure that you make the right pick. Confront each agency with your business’ SEO metrics and ask them how they can help improve the numbers. Prompt them to come up with strategies that will be effective for your needs. You can even ask for projections on how their strategies will work in the short and long terms.
Each consultation should be an eye-opener. Each agency will make its case for why you should hire it. You will, of course, go with the agency that makes the most compelling case.
Close the Deal
Once all is said and done you will need to close the deal; time is of the essence in e-commerce. However, you should be cautious about how you close the deal.
Do not commit your business’ website at first. Instead, make a short contract requiring the chosen agency to achieve certain goals within a given period. Monitor your website’s performance throughout this given period to determine when there are any positive changes. If the agency keeps its promises and achieves the set goals you can go on and get into a longer contract; otherwise, you will need to get back into the field and look for another SEO agency.
More and more people are appreciating the convenience of e-commerce. It is easier buying stuff online than it is going out shopping. If you wish to grow and expand your business to its fullest potential then you will need to meet the customers where they congregate: on the internet.
As such, set up a business website and make the best use of Search Engine Optimization guidelines to rank higher and lure in more customers. Solicit the services of the right SEO agency for your specific needs to avoid ending up at the bottom of search engine lists.