When it comes to developing an online presence, the most important aspect you should look out for is content. With this understanding, it does not matter whether you have the best web design or a search engine optimisation (SEO) expert to optimise your website. Because nothing beats having an active blog generating fresh content to reach out to your customers. In other words, content is king and Google subscribes to this mantra.
Want to know how to beat the competition in online search ranking? Follow these pointers for greater online visibility:
1) Two new articles per week
Optimally, there should be at least two new articles every week. And this should be done diligently. It is important to realise that Google treats every blog post as an individual page. As such, when a new post is generated, it will have a specific SEO title with keywords attached to it. The fact that a page is constantly generating new pages with new keywords is in itself a good way of casting a wide enough net to all potential consumers out there.
2) Guest blogging
It can be difficult to generate new content at such a constant pace. This is where guest bloggers come into play. Working hand in hand with bloggers in similar fields will take the pressure off yourself from having to crack your brain into coming up with fresh content so frequently. Get permission from fellow industry practitioners to use their content and promise to link back to their page from your website. This creates a healthy backlink for their website which will benefit them in return.
3) Hire someone to create content for you
If all else fails, pay to get the job done. There are freelancers who can create content on a per project basis. If you are a property agent, you can pay writers to develop a good review article about a certain property. If your budget allows, hire a communications company with web design capabilities to create intriguing and engaging articles. As they are trained in web development, they will understand how to structure posts and plan key words to get your website to show up prominently on Google.
The Articulat editorial team