Big or small business alike need to communicate their brand to leave an impression on consumers. By impression, we are not referring to just any impression. It must place your business in a favourable spotlight. The end result is a brand that gets noticed amid competition. The following are simple steps to communicate a brand:
1) You need a unique brand identity
Your brand is your business’ biggest asset. Good brands attract consumer loyalty and strong followings. And branding starts with developing a unique brand identity. Anyone can come out with a logo. It may look nice at first glance but then certain shapes and colours evoke certain feelings. Brands like McDonald’s spend huge sums of money just to develop the right colour scheme for their restaurants. If you want to build a million-dollar brand, should you not spend a decent amount of effort developing your brand identity? At the same time, your brand identity should be mirrored in every aspect of the business. The look should feel complete and universal across every collateral.
2) You need a website
Well, not just a simple one. Cheap just doesn’t cut it. Many businesses tend to scrimp on the cost of building a website by hiring unsuitable candidates who are in it to make a quick buck. This may work as a stop gap measure just to create a website, but in the long run, it will not work. You’ll need a company to be there to structure your content and pages, optimise them and periodically make changes for you in quick response time. Oh and what about search engine optimisation or SEO? You’ll need web developers who can get your page to rank well on Google search engine.
3) You need managed content
Now you are all set. It is time to engage your consumers. However, you’ll need time to develop quality content. You’ll also need to manage your social media platforms. However, time is not on your side and you’ll rather be out negotiating deals than sitting in front of the computer creating content for your followers. Besides, your content has to be grammatically perfect and search engine optimised. Engaging a copywriting team to develop and manage your content is a great way to solve this issue. A good copywriting team will develop effective content based on your business objectives and provide constructive advice on how to better engage your consumers and followers offline and online.
The Articulat editorial team